Search Engine Marketing - PPC Services Company
Develop Your Domain Names
Viral Marketing Expert Delivers Tips for Creating Word of Mouth
Columbus, OH (PRWEB) December 3, 2007 - Online public relations and social networking professional (http://www.webbedmarketing.com/), Bill Balderaz hosted the latest in a series of search engine optimization and marketing webinars from online marketing leader ClearSaleing on November 28th.
Due to the overwhelming feedback from the first webinar, an encore presentation is scheduled for December 5, 2007 at 1:30PM. Pre-registration is available at ClearSaleing.com (http://www.clearsaleing.com/buzz?CS_003=2438141).
ClearSaleing is a leader in Internet marketing (http://www.clearsaleing.com/services.html?CS_003=2438141), working with Internet retailers and direct marketers to improve the performance of their online marketing campaigns through pay per click, search engine optimization, affiliate marketing, word of mouth marketing and RSS feeds.
Balderaz serves as Director of Viral Marketing for ClearSaleing and is a recognized expert in generating online buzz. He is also founder and President of Webbed Marketing, a full service Internet marketing company. At the webinar, he highlighted seven online public relations and social networking tools to increase online buzz.
According to Balderaz, search engine optimized press releases (http://www.webbedmarketing.com/onlinepublicrelations.html?CS_003=2438141) are one of the most effective ways to reach a large number of influencers and create the perception that your brand is everywhere because the press release is seen in blogs, e-mails, and RSS feeds.
Balderaz suggested the following tips on creating a social media friendly press release:
* Optimize on the keywords your influencers and end users are searching on.
* Get the release index the release in Google News and Yahoo! News.
* Include Technorati tags.
* Include "forward to a friend" and "print" functions.
* Include links to: digg, del.icio.us, StumbleUpon, Furl, Reddit, etc
* Record a podcast with the release and distribute the podcast via media wires.
* Create an XML feed that your readers can subscribe to.
* Include product pictures when relevant.
Balderaz also suggested podcasts as a tool help a message spread virally. He said that more than 6% of US adults, or about 9 million web users, download podcasts. Approximately 38% of these active podcast downloaders say they are listening to the radio less often. "Podcasts are a great online public relations tool because they are inexpensive to create, easy to access and likely to spread virally," he said.
In addition, Balderaz offered advice on how to reach blogger and online influencers. "Online influencers are the key to any word of mouth marketing program. When bloggers and other prominent online personalities are spreading the word about your products and services, good things happen," he said.
Balderaz later discussed the importance of monitoring and participating in list serves and discussion groups. "We encourage clients to become active in these online discussions to listen and learn about their customer base," explains Balderaz.
The webinar also featured information on using MySpace, Facebook and other social networks to listen, learn and influence. "Social networks (http://www.webbedmarketing.com/socialnetworking.html) have great potential in most online marketing campaigns because friends in social networks have the power to link and drive traffic. We listen to our friends and trust their endorsements, both online and offline" said Balderaz. These networks are also a great way to listen to the active bloggers and online influencers in your customer base, he added.
In conclusion, Balderaz encouraged all internet marketers to create fresh content, identify a hook, use multiple online distribution channels, and continue to participate in and generate content. "Viral marketing is not a dot but a line!"
About Bill Balderaz
Bill Balderaz serves as Director of Viral Marketing for ClearSaleing. He is also founder and President of Webbed Marketing. Webbed Marketing consists of a team of experts with Internet marketing experience predating the launch of Google. The firm's objective is to help businesses grow by using the Internet to reach buyers and online influencers. Webbed Marketing offers its clients full Internet marketing services including online community building, viral marketing programs, pay-per-click search management, search engine optimization and affiliate program management. To learn more about Webbed Marketing visit WebbedMarketing.com (http://www.webbedmarketing.com).
About ClearSaleing
ClearSaleing (http://www.clearsaleing.com/?CS_003=2438141) is a new breed of online agency that helps Internet retailers and direct marketers improve the performance of their search engine marketing campaigns and conclusively prove their results through a technology that measures and optimizes profit - the only metric that matters. Launched in 2006 and located in Columbus, Ohio, ClearSaleing is rapidly becoming the choice of online advertisers who need transparency, flexibility and accountability in the management of their campaigns.
###
MORE ARTICLES:
Multicultural Mobile Marketing Outpaces General Market Campaigns in Consumer Recall and Brands Planned Adoption
Several studies in recent weeks have demonstrated that U.S. marketers are starting to understand the power and potential of mobile marketing as a mass media marketing vehicle. These same studies confirm what Briabe Media has been evangelizing for years, that multicultural audiences and marketers are leading the way in the adoption of mobile media.
HRmarketer Webinar to Highlight 'Marketing to HR' with Traditional and Web 2.0 Integrated Strategies
How to create a successful marketing and PR strategy that generates more visibility, website traffic, sales leads and improved search engine rankings
Email Management
If you utilize a computer at home or work it is likely that you use email. Email is an electronic message that is sent from one computer to another following a specific protocol (Simple Mail Transfer Protocol or SMTP).
Xcerion Prepares to Launch XML Internet OS, Northzone Invests 10M USD to Secure Worldwide Launch
Software should be free – Xcerion wants to challenge the software industry.
Waterfront Properties Atlanta Announces Newly Updated Web Site for Buyers, Developers, Investors, Real Estate Agents, and Sellers
This newly updated website features waterfront properties and information for buyers, developers, investors, real estate agents, and sellers. Waterfront Properties Atlanta is a creative and innovative company focused on responding to the needs of people locally, nationally, and internationally in finding waterfront properties using the medium of the internet as it evolves and transforms the real estate business.
AdvancedMD Releases Automated Communication Services Through Proximity's Medical Messenger
AdvancedMD announced today that they will add to its award winning offering by releasing Medical Messenger, a fully integrated patient communication system by Proximiti Communications.
Telephony Meets Online Classifieds: Sellers One Click Away with Private, Web-Activated Phone Calls
JAJAH and Gumiyo cooperate to enable buyers and sellers to connect securely and efficiently by phone in the online marketplace.
Why Random Rss Can Get You On The Top 10 Sooner Than Any Other Seo strategy!
When search engine optimization experts read this, it merely confirmed something they already knew?that even well-optimized content needs to be periodically refreshed in order to maintain top search engine rankings.
Astley Clarke Search for the 'UK Jewellery Designer of the Year 2008'
Astley Clarke is leading a search for the Jewellery (http://www.astleclarke.com/jewellery) Designer of the Year 2008. The competition will give one lucky and talented individual the opportunity of a lifetime. This event will deliver; showcase products and designers with high quality products.
Internet Marketing Business
Internet marketing business is a term that includes all aspects of marketing products or services online. Narrowing down a bit, it means the business of strategising for the online promotion of a product or service.
Is There A Wall Between It And The Rest Of The Company?
Here?s the picture: A multichannel company with sales of $20 million has an aging order management system that has been in place for over 20 years While there are some things that the users like about it, they have basically outgrown the system
In Internet Marketing, Isn't A Winner Always A Looser?
"Discover how I lost $2700.35 in google ad words" "Find out how I lost over $31000 in this and that"
Is Your Company Name Killing Your Online Business?
Ahhh..
Common Web Design Flaws
These days, everyone is trying to become a Web designer with a relatively simply Web design packages readily available, but is this wise, or is it giving them a headache? If you have the time, the panache, and the vision for your organization's website, you will have no doubt in designing yourself. But have you ever thought why the visitors are turning off from your website? Well then there are a number of guaranteed ways to turn-off visitors to your web site. Turn-offs generally can be defined as anything that obstructs the user from quick and easy use of your site and so these factors requires special consideration and attention as you either design a site, or revise a site.
Internet Home Business Ideas and Opportunities
"Is it possible to launch 5 automated streams of online income from home"asks the Home Biz Guy who invites to test drive the 3 step money making formula
