Search Engine Marketing - PPC Services Company

Using Meta Tags Wisely to Attract Search Engines and Visitors

There are certain tricks and techniques in SEO industry, which can fetch you real quick and top ranking in short run and get banned for ever, which I am discussing in this article. Before optimizing any site, always follow code of ethics and never spam.

In this article, I will be discussing about meta tags. How to use the them effectively without spamming. Its not just another article about meta tags. Read on to find out more..

Meta Tags are very important for your website's visibility. Many search engines read them from your site when you submit it to them.

META tags were developed and made a HTML standard for the purpose of addressing specific information about your web page that does not affect the way your page actually looks.

1. Overstuffing Metatags : Believe me or not , there are still many people and web masters around who think that meta tags are magic bullet. Its not anymore.

Mistake No. 1: Stuffing keywords in Title

Mistake No. 2: Stuffing keywords in Description

Mistake No. 3: The keyword tag.

Mistake No. 1 : Stuffing keywords in Title

I agree that its very important to include your main keywords in title tag. But there are certain things, which you should remember, as title tag is the most important tag.

• Title tag length should be within 70 characters or 8 words

• Title tag should be meaning full and attract visitors

• Use one to two keywords in title tag

• Use plurals & concentrate on keyword phrases rather than just keyword.

• Make sure that title tag is grammatically correct

Syntax of Title Tag :

Your site title goes here

Now, lets me show you live demo on Title tag. Please search for "Office furniture uk" in Google, without double quotes. See the results. This is the first site listed under Google.

Office Furniture Home UK, Home Office Furniture London, Home ...

Office Furniture UK Online Home Office and Small Office Shopping England,

London, UK. Furniture, Office, Seat, Seating, Desk, Desks ...

Description: Uses full screen flash with exit button. Offering bespoke office furniture solutions for businesses....

Welcome to furniture123 - Bedroom furniture, Office furniture, ...

.. desk uk, child bed, home office furniture, child furniture, dining furniture, coffee table, office chair, furniture retailer, upholstery uk, bathroom furniture ...

Welcome to - Blueline Furniture - Ergonomic furniture, Custom ...

.. has pioneered the manufacture of office furniture using timber ... FIRA GOLD Quality Award as its furniture hire, minimum ... dealer network across the UK and Channel ...

MFI.co.uk

UK's leading furniture retailer offering an extensive range of quality furniture, including home office furniture, bedroom furniture, dining furniture, beds ...

These are the above first 4 results arrived for the term "Office furniture UK" in google. Now have a look over title and description. The first title does not make any sense and its stuffed with keywords, though its ranking no.1 it would have less click thorough as compared to no 2 and no 3.

A fair and attractive title would be something like :

Offers quality office furniture at discount price in UK ( Short title )

UK's leading furniture retailer offering office furniture at discount ( Perfect one )

Look at the above two titles. It conveys some message with a perfect sense. The best possible keywords have been used and its catchy too. Just by crafting a good title you can increase your click through, even though you are not listed in top 1 or 2 positions. I hope now you must have got some idea about crafting good title. Now lets jump to next step. Yeah. Description Tag.

Description Tag :

Description tag is still important as most of the search engines still give importance to it. Sometimes even google picks up description tag. An ideal description should be somewhere within 150 to 200 characters, which correctly describes the content of the page. Make sure to place 2 to 3 important keyword phrases within first 100 characters.

Tip 1 : Make sure that description tag comes immediately after title tag.

Tip 2. Make sure that the first paragraph or the heading of the page contains 2 to 3 important keyword phrase.

Tip 3. If possible you the targeted keyword phrase in text links to get boost.

Things to avoid :

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