Search Engine Marketing - PPC Services Company

Know More About Web Traffic Analysis

Wouldnt I be so great if you could know who are visiting your website, how they come to know about your website and most importantly which page of your website they prefer more and from which page these visitors are exiting the website and why? These are valuable information for any online business inorder to tweak their website to meet the customer expectations. Wondering how can you get all these information about your website? Getting a websites analytical information is made easier now. There are lots of web traffic analysis softwares available today which are capable of providing wealthy information. Keep on reading to know some facts about the web traffic analysis

THE COMMON TERMS The common term used in the web world today is the page views. A Page View refers to the total views of every page on your web site. A Unique Page View is a page view by a unique person within a twenty-four hour period. Where as page view counts are site specific, unique page views are visitor specific. Both communicate important information about visitor behavior patterns and provide valuable insights into your search engine ranking.

There is often a misconception of what is known as Hits. Hits simply mean the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be. For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, hits are not useful in analyzing your website traffic.

WHY WEB TRAFFIC ANALYSIS? The aim is to use the web traffic statistics systems to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is. It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been.

Additionally, the conversion tracking systems can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page. If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page.

The Author writes articles on website analytics. For more information about conversion tracking, sales and return on investment please visit his site at http://www.conversionstats.com

MORE ARTICLES:

ARAG® Partners With PwC to Offer Enhanced Financial Planning Services
ARAG®, a leading legal services provider, announces a new partnership with PricewaterhouseCoopers (PwC) LLP that enables ARAG’s plan members to access PwC’s financial education and counseling services.

How Can You Make Money With Network Marketing Company?
Network marketing companies are patient. One of the beauties of a network marketing business is that it will invest in you, even if you're not successful. They are coming out with new resources to make online prospecting easier. Trainers are coming out left and right offering ebooks, physical books, CDs, web sites, home study courses and seminars all to teach you how to build a business online.

Web Analytics Industry Shake-Up Causing Customers to Re-evaluate Requirements
Vendor Stability Must be Factored into the Vendor Selection Process and the Ongoing Relationship

CADopia Bundles McNeel Rhino 4.0 and Flamingo 1.1 with CADopia IntelliCAD Professional
CADopia, a leading developer and supplier of CADopia IntelliCAD, announced today the availability of Rhino 4.0 bundled with CADopia Professional 6.

A Qualified Mortgage Consultant Can Help Boost Credit Scores
Consumers interested in purchasing or refinancing a home will pay an interest rate based on current market conditions and their ability to pay back the loan. The borrower's income and debt ratios are taken into consideration by the lender, as well as the predictability factor provided by credit scoring.

Tactics Used To Get Banned in Search Engines and Losing Your Adsense Account
Google, the undisputable leader in search engines, today, is placing a high importance on the quality and relevancy of its search engines. Most especially now that the company is public property. In order to keep the shareholders and users of its engines happy, the quality of the returned results are given extreme importance.

Company Hi-jacking
Every company registered at companies house in the UK is now facing a new threat to their business in the form of 'Company Hi-Jacking'. This is when a company's identity is stolen by fraudsters. These criminals simply submit a forged form to Companies House, changing a company's registered address to a new location.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Level Platforms Releases Managed Workplace 6.0
Extensive collaboration features set the stage for the next generation of managed services.

Affiliate Marketing Mistakes And How To Avoid Them
One of the fastest ways to begin a home based internet business is with affiliate marketing. Becoming an affiliate is fast it's free and you can begin earning within a very short time. What does an affiliate marketer do? Well, they promote people products and or services in exchange for a commission. Let me give you an example. Say John Doe writes an ebook called ?Best gardening tips,? he would have his own website and he would be selling the book via Clickbank. In order to generate more sales John Doe would use his website to advertise for affiliates. Along comes Carol King and sees the ad for affiliates on John?s site. Carol already has a Clickbank account so she decides to become an affiliate. Carol signs up and is give a special link th...

Letterhead and Envelope Design: Important Pieces of Your Marketing Strategy
One of the best and easiest ways to make your company look professional and experienced is to have nice letterhead. Matching envelopes make a nice touch and exude an even more professional image.

Using Meta Tags Wisely to Attract Search Engines and Visitors
There are certain tricks and techniques in SEO industry, which can fetch you real quick and top ranking in short run and get banned for ever, which I am discussing in this article. Before optimizing any site, always follow code of ethics and never spam.

Forbes names Spine-health.com Best of The Web in Health
Spine-health.com, the leading health information website for consumers with chronic pain and back pain, was named to Forbes.com's Best of The Web Directory.

Phone Search for Free? Try Reverse Lookup
Technology has brought about reverse phone exploration or search. However, most of the people using this technology also find it hard to harvest information because they are more concerned in preserving their privacy. As you all know, identity theft is prevalent in today?s times. You don?t want any form of leakage when it comes to your personal information. Reverse phone lookup is a sensitive subject and you have to protect yourself even more from devious individuals.