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Coca-Cola and Turner Duckworth Win Cannes Design Grand Prix : Package Design Firm Reasserts Coke's Design Leadership

SAN FRANCISCO (Business Wire EON) June 24, 2008 -- "It was simply the best piece of work in the entire collection," said Rodney Fitch, head of the design jury and chairman/CEO of design company Fitch. Jurors lauded Turner Duckworth's "iconization of heritage" for a major multinational brand.

"We set out to help re-establish Coke as a design leader. We are delighted to receive this recognition," said David Turner, co-founder of Turner Duckworth.

Katie Bayne, Coca-Cola North America's Chief Marketing Officer, replied, "Thank you for seeing the brand for what it really is and helping us understand all it can be."

Turner Duckworth also won a Gold Lion for this Aluminum Bottle. "You only need see a slice of the Coca-Cola logo to know it," said Bruce Duckworth. "The bottle shape remains unmistakable even in a new material. The result is package design that feels at once familiar and new."

Click here to hear what Moira Cullen, Coca-Cola North America's Design Director, has to say about Turner Duckworth's work.

Click here to email Turner Duckworth's studios. They've got a point of view on your brand.

Release Summary:

Independent package design firm helps Coca-Cola champion great design again

Keyword Tags:

brand identity, brand identity research, cannes lion, coca-cola, coca-cola bottle, coca-cola company, coca-cola logo, design package, grand prix, package design, package food design, turner duckworth

MULTIMEDIA GALLERYhttp://www.businesswire.com/cgi-bin/mmg.cgi?eid=5716481

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