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Letterhead and Envelope Design: Important Pieces of Your Marketing Strategy

One of the best and easiest ways to make your company look professional and experienced is to have nice letterhead. Matching envelopes make a nice touch and exude an even more professional image.

Your marketing materials should sell your business and products for you. Letterhead and envelopes are part of those marketing materials. Here are some tips on how to go about designing your letterhead and business envelopes.

Match your letterhead and envelope printing styles to your business card and other brand materials. When you write a letter to a client, youll have a cohesive look if your envelope, letterhead, business card, brochures, etc. all have the same look and feel. From seeing many of your marketing materials at once, your prospect is more likely to remember your business if everything has the same look and feel about it. This will also make you look professional.

How much money do you have to spend? If you have a big letterhead printing budget, you can go all out and get your letterhead and envelopes embossed, or use foil stamping to give your materials a shiny, impressive look. As long as you dont go overboard on these special effects, they can add a lot of class to your letterhead and envelopes. But, of course, these special printing methods come at a price. If you cant afford them, try some alternatives that will yield similar results, such as using a font that looks embossed or using a silver or gray color for your text and/or images.

Letterhead design Be sure that whatever design you choose, its clean and clear above all else. Your design should leave ample space in the middle of the page, but all the margins are fair game. You dont have to stick your design elements either at the top or bottom of the page. Dont be afraid to use the sides (but not if you are also using the top or bottom). You dont want your letterhead to look too cluttered.

The same goes for your envelopes. A nice design element along the bottom or sides can be nice, as long as it is simple. Keep in mind that the design cant get in the way of the post offices space in the upper right-hand corner of the envelope. Consider that space no mans land.

Pick the proper paper weight Pick a thicker weight of paper, similar to resume paper. The most common weight for letterhead and stationery is 24 lbs.

One last thing that must be mentioned: dont forget to proofread your letterhead and envelopes. You dont want to have a spelling mistake or the wrong phone number on the stationery. Otherwise, people will have trouble getting a hold of you and that is precisely the opposite point of letterhead and envelopes!

Visit these sites for more information on letterhead printing (http://www.printplace.com/printing/letterhead-printing.aspx) and envelope printing (http://www.printplace.com/printing/envelope-printing.aspx)

The author is affiliated with a company that offers letterhead printing (http://www.printplace.com/printing/letterhead-printing.aspx) and envelope printing (http://www.printplace.com/printing/envelope-printing.aspx)

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