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Vital Lifestyle Water Welcomes Beverage Sales and Marketing Pro Art Greenwald as New Executive Vice President of Sales for the United States : Twent

ALBERTA, Canada (Business Wire EON) July 22, 2008 -- Art joins Vital Lifestyle Water after two decades in the beverage sector where he led various brands' sales and marketing teams, opened new distributor business and retail opportunities and played an integral role in new product development. As Vice President of Sales for the Eastern Division of Soma Beverages, Art helped build the Metromint business by managing a network of brokers, creating various channel strategies and managing their growth as well as handling major accounts. He also played critical roles in developing new product lines and overseeing general market expansion.

Prior to joining Soma, Art was with Beverage Solutions of New York where as a consultant he focused on developing and then managing a hybrid distribution model for RTD brands. He also developed various DSD strategies for Campbell Soup's V8 and other brands and the Metromint brand in his capacity as an overall industry consultant.

Before his arrival at Beverage Solutions, Art also spent time with Leading Brands of America and Global Beverage Systems.

"I am excited to join a company like Big Earth Brands whose Vital Lifestyle Water is redefining an entire category by bringing something truly healthy and functional to the market," said Art. "Vital Lifestyle Water represents a product whose time is now because it answers consumers' desires for an all natural, refreshing product that delivers added value. I know there's going to be wide acceptance of Vital in a variety of channels and I am ready to take on the challenge of growing the brand throughout the US."

"Art's arrival at Vital Lifestyle Water comes at a perfect time in our evolution and having him on board will accelerate distributor and retailer acceptance in addition to consumer interest and sell through," said Paul Paterson, President of Vital Lifestyle Water. "Art will be a critical part of Vital's growth in the states and we're truly pleased to have him working with us."

About Vital Lifestyle Water

Vital Lifestyle Water was created for and by people who want all the benefits of a vitamin enhanced water without processed or artificial sweeteners and extra calories.

Vital Lifestyle Water is available in seven highly-specialized, multi-supplemented flavors that are truly functional. It is very low calorie, and each serving provides up to one-quarter of the recommended daily intake of vitamins B3, B5, B6 and B12. Just as important, Vital Lifestyle Water is the first and only beverage in North America naturally sweetened with Fruit Up® , which has the lowest Glycemic Index of any all-natural sweetener and helps promote weight loss and sustainable energy.

For samples of Vital Lifestyle Water and for additional information please contact Shep Doniger at 561-637-5750 and also visit vitallifestylewater.com.

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