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Spur Digital Becomes Online Agency of Record for Pure Golf Radio; Announcing Partnership for Interactive Golf Community
Houston, TX (PRWeb) December 7, 2006 --
Spur Digital, a Houston-based provider of online marketing solutions, announced today its being selected Online Agency of Record for Pure Golf, Inc., the producer of XM Radio Station channel 146, the PGA TOUR Network, devoted to Golf and the PGA Tour. In its new role, Spur Digital is overseeing design, development and interactive marketing of PureGolfRadio.com.
Pure Golf Radio is broadcast in association with the PGA Tour on XM Satellite, channel 146. Pure Golf offers the latest golf news, tournament scores and player highlights from the PGA TOUR, Champions tour, and Nationwide Tour.
Seeking to extend its brand to the Internet, Pure Golf retained Spur Digital to develop and market an interactive, community-based Web site for golf fans and enthusiasts. Still under development, www.PureGolfRadio.com will provide 24/7 access to Pure Golf's on-air talent, exclusive interviews with tour players, tournament coverage, tour stats, and interactive features such as blogs, live chat, discussion forums, handicapping and podcasts. The site will also have special offers on golf equipment, apparel and travel.
"We're pleased to be working with Spur Digital for our online marketing needs. They've been very helpful in developing and executing our interactive strategy. We offer unique content that is of great value to our listeners and to the golf community as a whole. We're excited to have a knowledgeable partner to help us extend our offerings to the Web," says Kirk Coburn, President of Pure Golf, Inc.
"The Web is a critical channel for building brand awareness and engaging customers in a profitable way," said Steve Latham, CEO of Spur Digital. "We're excited to be working with Pure Golf to better serve and engage its millions of listeners. Our goal is to make PureGolfRadio.com the industry standard for radio stations seeking to extend their brand to the Web. 2007 is going to be an exciting year for both of us."
Utilizing best practices and proven interactive strategies, Spur Digital will develop and execute an integrated online marketing program to attract and engage visitors on Pure Golf's Web site. While the full-version launch is scheduled for early 2007, Pure Golf's site is already operational and is giving away an all-expense paid trip to the Mercedes Open in Hawaii in January 2007. For details visit www.PureGolfRadio.com.
About Spur Digital:
Spur Digital is a full-service provider of interactive marketing and online advertising solutions. Spur Digital helps clients leverage the Web to grow their business by developing and managing interactive marketing programs that include online media planning, search engine marketing, e-mail marketing, online advertising, web analytics and ROI measurement. Spur's clients include Southwest Airlines, FedEx Kinko's, Methodist Hospital, Amegy Bank, Texas Industries, Compass Bank, Houston Museum of Natural Science, Houston Chronicle and Camden Realty to name a few. Visit www.spurdigital.com for more information.
About Pure Golf XM Radio:
Pure Golf is an independent programming company specializing in the creation, production, management and sales of original sports, outdoors and entertainment content for satellite radio and other mobile mediums. Pure Golf Radio is broadcast in association with the PGA TOUR & can be heard on XM Satellite, channel 146. Pure Golf offers the latest golf news, tournament scores and player highlights from the PGA TOUR, Champions tour, and Nationwide Tour. For more information visit www.PureGolfRadio.com.
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